Back to our roots

Combining past, present and future

Coachman Caravans entered the 2021 season of caravanning with an all-new brand identity.

Combining a carmine red tone with elements of the original logo, the new Coachman look has a refined and cleaner appearance representing the high quality and welcoming products of Coachman perfectly.

The combination of a new temperate colour scheme and the history of the company unifies the company’s drive to moving forward and strive for even higher quality, whilst also maintaining the original values of exceptional service and superior products, which the brand has become synonymous for.

A new strapline

The road to freedom

You’ll now see Coachman’s strapline across all material; The Road to Freedom. This was originally used by the company in 1994 when under ownership of the late Jim Hibbs and is still a firm aim of the company today. This strapline not only represents all that the company stands for in offering families the opportunity to go on holiday when they want where they want in comfort, but also says what we all wish for as the nation hopes to safely move out of lockdown following the Coronavirus pandemic.

New look

Same exceptional quality

We would like to reassure customers, whilst we have rebranded, this change for a truer representation of our company’s existing ethics and core beliefs of high quality products and exceptional aftercare service, all of which are continuing to improve as we push for even higher quality services.