Which Is Better for Your Touring Style?
When researching high-end motorhomes, many travellers compare luxury Class A motorhomes with premium coach-built models. Both offer comfort, style and long-distance touring capability – but they serve different needs, driving styles and budgets.
For buyers who love the idea of Class A space and luxury but also want something practical for UK and European touring, premium coach-built models can actually be the better fit. Coachman’s Travel Master, Sportivo and Avventura ranges are perfect examples of this balance: refined interiors, premium engineering and exceptional driving comfort, delivered in a more manageable format.
This guide explains the differences and helps you decide which style suits your touring lifestyle.
What Is a Luxury Class A Motorhome?
A Class A motorhome is built as a single, integrated unit from the ground up. The driving cab and the living area are part of one complete structure, often resembling a coach or tour bus.
Typical features of luxury Class A motorhomes include:
- Large, open-plan lounge areas
- Full-height interiors with generous headroom
- Residential-style kitchens and bathrooms
- Underfloor or exterior storage compartments
- Seamless cab-to-living integration
- Highly insulated bodies designed for long-term touring
Because of their size and construction, Class A motorhomes often provide the highest level of living space and comfort – but they also tend to be the largest, widest and heaviest leisure vehicles on the road.
What Is a Premium Coach-Built Motorhome?
A premium coach-built motorhome is constructed by adding a luxury, purpose-designed habitation body onto an existing base vehicle chassis and cab.
Coachman’s premium motorhomes elevate this concept further through exceptional craftsmanship, refined interiors and advanced automotive engineering.
Key characteristics of premium coach-built models:
- High-specification interiors with residential design cues
- Well-planned layouts that optimise every inch of space
- Exceptional insulation and heating for year-round use
- Smooth, stable driving thanks to Mercedes-Benz or Fiat power
- Luxury finishes such as leather upholstery, soft-close cabinetry, solid worktops and ambient lighting
Premium coach-built motorhomes often achieve Class-A-like comfort in a more accessible, manoeuvrable format.
Coachman: A Premium Take on Coach-Built Luxury
Coachman’s motorhome ranges deliver many of the advantages associated with luxury Class A motorhomes – but with easier handling, a refined drive and beautifully crafted British interiors.
Each range has its own identity, giving buyers flexibility based on touring style.
Travel Master Range – Mercedes-Benz Luxury and AL-KO Precision
The Travel Master range sits firmly at the top of Coachman’s premium offering and is the closest alternative to a luxury Class A motorhome.
Key highlights:
- Mercedes-Benz Sprinter base vehicle
- AL-KO low-frame chassis for outstanding stability and handling
- High-quality interior design: leather upholstery, soft-close cabinetry, premium worktops
- ‘Atlas’ wood finish and refined lighting details
- Hotel-style bedrooms with island or twin bed layouts
- Highly spacious rear garage depending on layout
Examples from the range:
- Travel Master 545 – Features a rear island bed, central washroom, panoramic front lounge and a smooth Mercedes driving experience.
- Travel Master 565 – Twin rear beds with a large washroom and a generous front dining/living area.
The Travel Master range delivers much of what Class A buyers love – space, comfort, craftsmanship – in a more manageable footprint.
Sportivo Range – Compact Luxury with Mercedes Engineering
The Sportivo offers premium touring in a smaller, agile footprint – ideal for couples or travellers who want Mercedes refinement in a compact coach-built body.
Key features:
- Mercedes-Benz Sprinter base
- Two travel seats with flexible lounge/dining areas
- High-quality Coachman furniture and soft furnishings
- Smart storage and ergonomic layout planning
Example layout:
- Sportivo 565 – A versatile compact motorhome with twin beds, two travel seats and a contemporary, refined interior.
This range is perfect for buyers who value luxury but prefer easier driving and parking across UK roads.
Avventura Range – Modern, Bold and Purpose-Built for Adventure
The Avventura range introduces a fresh design language for Coachman, blending premium comfort with a more contemporary touring feel.
Key highlights:
- Fiat Ducato 180 hp engine with 8-speed automatic gearbox
- AL-KO chassis for enhanced stability and ride comfort
- Striking exterior styling and generous payloads
- Large rear garage ideal for active touring
Models include:
- Avventura 545 – Rear island bed, central washroom and spacious mid-kitchen.
- Avventura 565 – Twin single beds, ideal for couples wanting flexibility and storage.
This range gives buyers a premium feel, modern interiors and practical long-distance touring ability.
Luxury Class A vs Premium Coach-Built: Which Style Suits You?
Here’s how to decide between these two types of premium motorhome.
Choose a Luxury Class A Motorhome If You Want:
- Maximum living space and full-height interiors
- A continuous, integrated cab and lounge area
- A “residential-style” touring experience
- Large external storage lockers
- A wide-body vehicle suitable for long-term living
Class A is ideal for those spending extended periods on the road or travelling long distances with a large family.
Choose a Premium Coach-Built Coachman Motorhome If You Want:
- Luxury finishes and refined comfort
- A smoother, more manageable driving experience
- Easier access to UK and European campsites
- A motorhome that feels premium without the width and weight of Class A
- Flexible layouts such as island beds, twin beds or large garages
- Mercedes-Benz or Fiat driving dynamics
Premium coach-built models strike an ideal balance between space, luxury and practicality – especially for UK and continental touring.
Why Many UK Buyers Choose Premium Coach-Built Models
Luxury Class A motorhomes will always appeal to travellers seeking maximum space and a true “on-the-road home.”
But for many buyers – especially in the UK – the more practical, refined and manoeuvrable option is a premium coach-built motorhome.
Coachman’s ranges offer:
- Class-leading craftsmanship
- Precision engineering through Mercedes-Benz, Fiat and AL-KO partnerships
- Contemporary British interior design
- Versatile layouts for every touring lifestyle
You get the premium feel associated with Class A, but in a format designed to work beautifully across British roads, European adventures and everyday touring.
