The lightweight family tourer
The business continued to grow, and Coachman introduced its first entry-level, lightweight family tourer in 1989 – The Mirage. Designed to offer Coachman quality and high specification at an affordable price, it proved popular with first-time buyers.
Coachman had arrived – by the end of the decade, the company had established a strong reputation for quality and innovation, and was growing fast. Backed up by a strong workforce and a management team that understood what caravanners were looking for, the future looked bright…
